[INDEPENDENT DIGITAL STUDIO]

THE MODERN STANDARD IN BRAND MARKETING

THE MODERN STANDARD IN BRAND MARKETING

THE MODERN STANDARD IN BRAND MARKETING

We are a multidisciplinary studio working across brand strategy, creative direction, performance marketing, and digital execution. Combining strategy, creativity, and production, we deliver complete solutions and measurable outcomes.

[SERVICES]

GRAPHIC DESIGN

  • Visual identity and branding

  • Packaging and print design

  • Editorial and layout design

  • Infographics and illustration

  • Campaign and event branding

DIGITAL

  • Website design and dev

  • Social media campaigns

  • Content and digital strategy

  • Email marketing and automation

  • Digital campaign execution

PRODUCTION

  • Shooting management

  • Advertising production

  • Post production and editing

  • Multi location production logistics

  • Casting and talent coordination

CGI & VISUAL EFFECTS

  • 3D visualizations and animation

  • Product and advertising CGI

  • Visual effects for video

  • Prototyping and simulations

  • CGI driven viral content

BRANDING STRATEGY

  • Brand positioning and personality

  • Market and audience analysis

  • Tone of voice

  • Storytelling frameworks

  • Communication strategy

INFLUENCER MARKETING

  • Influencer and creator selection

  • Partnership management

  • Campaign planning & execution

  • Performance analysis

  • Long-term collaborations

PERFORMANCE MARKETING

  • Paid social and search campaigns

  • Retargeting strategies

  • Conversion rate optimization

  • Analytics and reporting

  • Testing and optimization

PUBLIC RELATIONS

  • Media relations and advocacy

  • Press releases and distribution

  • Crisis and reputation management

  • Product launches and events

  • Custom PR strategies

SPECIAL PROJECTS

  • Non-standard creative campaigns

  • Immersive brand experiences

  • Limited edition launches

  • Experimental formats

  • Tailored creative solutions

GRAPHIC DESIGN

  • Visual identity and branding

  • Packaging and print design

  • Editorial and layout design

  • Infographics and illustration

  • Campaign and event branding

DIGITAL

  • Website design and dev

  • Social media campaigns

  • Content and digital strategy

  • Email marketing and automation

  • Digital campaign execution

PRODUCTION

  • Shooting management

  • Advertising production

  • Post production and editing

  • Multi location production logistics

  • Casting and talent coordination

CGI & VISUAL EFFECTS

  • 3D visualizations and animation

  • Product and advertising CGI

  • Visual effects for video

  • Prototyping and simulations

  • CGI driven viral content

BRANDING STRATEGY

  • Brand positioning and personality

  • Market and audience analysis

  • Tone of voice

  • Storytelling frameworks

  • Communication strategy

INFLUENCER MARKETING

  • Influencer and creator selection

  • Partnership management

  • Campaign planning & execution

  • Performance analysis

  • Long-term collaborations

PERFORMANCE MARKETING

  • Paid social and search campaigns

  • Retargeting strategies

  • Conversion rate optimization

  • Analytics and reporting

  • Testing and optimization

PUBLIC RELATIONS

  • Media relations and advocacy

  • Press releases and distribution

  • Crisis and reputation management

  • Product launches and events

  • Custom PR strategies

SPECIAL PROJECTS

  • Non-standard creative campaigns

  • Immersive brand experiences

  • Limited edition launches

  • Experimental formats

  • Tailored creative solutions

[MEET OUR TEAM]

THE PERSON

THE PERSON BEHIND IT

BEHIND IT

The studio was founded by Paweł Zmitrowicz with the belief that creativity should be treated as a strategic tool, not a decoration.

The studio was founded by Paweł Zmitrowicz with the belief that creativity should be treated as a strategic tool, not a decoration.

Photo of Paweł Zmitrowicz - the founder of The Lupo Concept
Photo of Paweł Zmitrowicz - the founder of The Lupo Concept
Photo of Paweł Zmitrowicz - the founder of The Lupo Concept
Photo of Paweł Zmitrowicz - the founder of The Lupo Concept

We combine strategy, creativity, performance and turn ideas into systems, campaigns, and outcomes.

We combine strategy, creativity, performance and turn ideas into systems, campaigns, and outcomes.

Based in Warsaw, Poland.
Working globally.

Photoshoot
Photoshoot
Photo of a woman taking pictures
Photo of a woman taking pictures